At El Potrero, we work every day to promote coexistence between production and conservation, with a sustainable development model that protects ecosystems and all their biodiversity.

With a total area of 30,000 hectares, 68% of our project is dedicated to the nature reserve, working mainly on the conservation and restoration of natural environments, the reintroduction of native species (many of them endangered), and environmental education.

Interaction with the community in social impact projects is another of the Reserve’s main areas of work, because we are convinced that ideas are strengthened when we are able to broaden our horizons and involve different sectors of society.